> ## Documentation Index
> Fetch the complete documentation index at: https://docs.kalimna.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbound Calls Overview

> Learn about outbound call campaigns, including sales calls, reminders, and follow-ups using AI assistants

Kalimna.ai supports outbound call campaigns where the AI calls leads or customers automatically. Ideal for:

* **Sales/Marketing**: Reaching out to potential clients, offering promotions.
* **Collections/Reminders**: Checking overdue payments or reminding appointments.
* **Customer Follow-Ups**: Post-purchase check-ins, feedback surveys, etc.

## Key Elements

1. **Leads List**\
   Usually a list of phone numbers (with optional data like names or IDs).
2. **Campaign**\
   A structured way to manage who gets called, how many times, and in which time window.
3. **AI Assistant**\
   Handles the conversation, guided by your system prompt and call script.
4. **Caller ID**\
   The number shown on recipients' phones. Could be a dedicated number or your verified existing line.

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**Tip:** Each campaign references an AI assistant. If your script changes drastically, you might create a new assistant or edit the existing one.